CAPSTONE CAMPAIGN
I SUPPORT THE GIRLS CAMPAIGN
“I Support the Girls” is a non-profit organization dedicated to providing essential support and resources to women experiencing homelessness. The organization focuses on addressing the unique needs of women by collecting and distributing items like bras, menstrual hygiene products and toiletries. I’m part of Team Slash and the Social Media Division, responsible for crafting over 1200+ posts for 365+ days across Instagram, Facebook, Twitter, LinkedIn and TikTok. Given the volume of this campaign, I’ve highlighted specific excerpts that reflect my direct involvement. Feel free to contact me for more detailed information.
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I included my Op-Ed addressing the financial implications of owning a chest binder for individuals identifying as trans or non-binary. Additionally, Team Slash incorporated the “Bra-velous Guide to Support the Girls,” a user-friendly video and slide deck designed for those interested in becoming affiliates. This accessible resource serves as an alternative to navigating through a comprehensive handbook, streamlining the process for potential affiliates.
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You can find the Instagram portion of the comprehensive social media audit down below. Alongside this, I’ve included the social media strategy and calendar. The package is completed with the comprehensive social media plan with embedded graphics. The graphic encompasses the weekly posting schedule, featuring “Girl Power Hour,” “Woman Crush Wednesday” and “Fem Fact Friday.” Additionally, it incorporates observance of national and endemic holidays.